The Elite Representation Asia Pacific value proposition is a cost effective Sales and Marketing representation solution within the Australian and potentially for New Zealand Market as a secondary option. Our strength is deploying sales strategies with targeted travel Distributors that represent the best opportunities to deliver a high return on investment from within the travel trade.  Our client base is a small and selective portfolio of non-conflicting clients, including upscale regional hotels portfolio in the 4* and 5* luxury and boutique style category.


Elite Representation Asia Pacific is your choice because of the following benefits;

  • Ongoing presence in the Australian and New Zealand market with all Australia & NZ sales and marketing undertaken from Australia and New Zealand.
  • Additional support to the hotels’ existing sales and marketing function thus enabling each client to achieve full Australia market potential and therefore maximising market share
  • Strong negotiations in the area of product contracting with Travel Trade distributors in the Australian and New Zealand outbound market.
  • Opportunity to compete more effectively in the Australian and New Zealand market
  • Opportunities for joint marketing and cost sharing of sales calls, exhibitions, events and hosted receptions with other clients to result in reduced costs of postage, mailings, telephone calls etc. and the credibility of having a Australian address
  • No costs of setting up an office and sales person in Australia and New Zealand. To provide additional support and resources to the hotel’s existing sales and marketing function

There are any number of representation companies in the market place, all offering what on the surface might seem to be similar product. We are not a large company, and this is our advantage. Unlike some other companies, we do not collect clients in order to simply place their nameplate over our door. We work to gain an understanding of our customers, and we aim to provide the same degree of loyalty and professionalism that you would expect from an employee, with the same passionate advocacy of your needs and wholehearted approach to ensuring your best interests are served. Within the defined scope of work we are able to offer support tailored to your specific requirements.


The activities that we can offer support are as follows:

  • An Australian sales and marketing office to deal with local enquiries and convert sales opportunities in realizable sales
  • Product training for distributors reservations, product and marketing teams
  • Coordination of familiarisation trips, including attending as host where required.
  • Provide the resources to arrange and accompany client/agent visits in market
  • Undertake key research on potential new distributors in market including first up sales calls
  • Dedicated monthly sales calls to the upscale travel agents within the Australian market
  • Negotiations and contracting with luxury tour operators and other key distributors
  • Development of tactical Sales and Marketing campaigns to maximise sales
  • Direct mail campaigns either digital format or hard copy to the Australian luxury travel trade
  • Additional support at luxury travel trade exhibitions such as Holiday and Travel Expos etc.
  • Develop pre-opening plans for new products as required.
  • Managing the client relationship within the market(s) to maximize the investment of distributing within the channel.


Elite Representation Asia Pacific operates as your “sales force” in all contracted markets. The ERAP team is part of an extension of your hotel in-house sales team, made up of top industry experts from various sectors of the Tourism Industry (from Hotels, Inbound Tour Operators, Destination Management Companies). Having travelled extensively throughout the world including Africa and South East Asia with a strong network within the whole of Europe, North America, Asia and the Pacific, we understand the cultural aspects of each market to deliver on agreed goals.

Our approach constitutes outstanding value for money within the representation sector. Of course, our expertise, extensive contacts throughout the trade and media and our enthusiasm come as standard when you work with us and are very much an integral part of the Elite Representation Asia Pacific package and ethos.

In addition we can further assist in sales and marketing penetration through affiliate operations in Europe, United Kingdom and North America through our Global Representation Alliance Partners.


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