Elite Representation Asia Pacific operates as your “sales and marketing force” in all contracted markets. The ERAP team is part of an extension of your hotel in-house team, made up of top industry experts from various sectors of the Tourism Industry (from Hotels, Inbound Tour Operators, Destination Management Companies).
Having travelled extensively throughout the world we understand the cultural aspects of each market to deliver on agreed goals.
In addition we can further assist in sales and marketing penetration through affiliate operations in Europe, United Kingdom and North America through our Global Representation Alliance Partners.
Our expertise will be of benefit to any tourism related operator based in any of the following locations:
Effective Account Management
After identifying the distribution partners that are best suitable for your product, we will conduct sales activities to promote and sell successfully. Included in this are the following key segments to be approached or activated as required;
- Product Trainings to Tour Operators, Consolidators and Wholesale Agents
- E-commerce agents
- Deluxe and Special Interest Operators
- Airline Companies
- Tourism boards and National Tourist Organisations
- Direct Mail and Telemarketing
- EDMs for follow-ups sales opportunities
- Monthly reports of all activities undertaken and planned for the following three months
- Regular communication with your head office and or property for coordination, planning, review and execution.
Elite Representation Asia Pacific can also assist and facilitate in other travel segments including;
- Regular Newsletters for Product updates, destination news, seasonal promotions
- Participation in Travel Shows in Australia and New Zealand
- Participation in Road Shows
- Seasonal Promotions
- Organizing Familiarization Tours / Site Inspection Trips
Timely Intelligence Reports
Because of our Australian location, we are able to give you timely and useful information that are relevant to your property. These intelligence reports include:
- Regular Newsletters for Product updates, destination news, seasonal promotions
- Tourism Updates (Airlines, Tour Operators, Regional News)
- Economic Updates relevant to your source markets
- Competitors’ Pricing and Promotions
Maintaining Positive Relations with in the Global Travel Industry
It’s not only a question of who do we know. It’s more relevant to ask “who knows us?” Elite Representation Asia Pacific is trusted by decision-makers within the Industry. And we strive to do our best to maintain this level of integrity.
We make sure that every time we speak to a decision-maker on your behalf, we will aim to build not only interest for your brand, but trust and confidence as well as basis for a long-term relationship.
Marketing Support
Along with our trade engagement services, Elite Representation Asia Pacific is also able to provide proactive consumer marketing and consulting services subject to your business requirements and budget:
- Comprehensive marketing plan development
- Public Relations and media activities
- Online Strategy Consulting
- Web Design / Web Development
- Email Marketing Campaigns
- Viral Marketing Campaigns
- Social Media Marketing