Founded and directed by a highly experienced hospitality and tourism professional with over 25 years of travel industry experience, you are in safe hands with Elite Representation Asia Pacific.  Our experience covers the almost the entire spectrum of the travel industry with wide-ranging experience in areas as diverse as executing innovative road shows for major tourist boards to in-depth knowledge and understanding of commercial management within the hotel and tourism industry.

Our speciality is in contracting of product with local distributors and we also take on a proactive, hands on approach to local marketing campaign management.

We bring not only a wealth of expertise and complementary skills but a fresh approach to representation.  We are not only your eyes, ears and voice in the market; we even aim to think like you, giving you the opportunity and time to focus on the things that are important to your business. With a huge bank of experience in both trade and consumer sales & marketing, we look to bring both creativity and resourcefulness to your in-market efforts to maximise your sales and marketing budget and return on investment.

Our Core Values:

It is our goal to position our clients in the market as best as possible and consequently generate long-term added value for their brand or destination.  Supporting and promoting a positive image and strong consumer presence is the key to success. We strive to offer our clients creative, innovative and goal-oriented solutions.  In doing so, we value reliability and transparency.  By defining measurable goals, writing reports on a regular basis as well as monitoring and controlling measures, our clients can follow our efficient work at all times.

We offer our clients tailor-made trade sales & marketing solutions resulting in the successful implementation of their sales & marketing goals in Australia and New Zealand.  Our main focus lies on fostering existing cooperation and developing new business contacts by accentuating the unique selling propositions of the products.  Strategic planning as well as efficient implementation guarantees campaigns that generate attention.

Our core business values are to deliver the representation that wholesalers’ agents’ want and what products and destinations need.

Too often, clients are engaging representation services which provide services that the wholesalers and agents don’t want or need, or in fact are unnecessary in the market place.  It is the easiest thing in this industry to simply tick boxes and call that representation.  It isn’t.  Anyone can attend a tradeshow, anyone can list the tour operators visited and say that a meeting has occurred.

But to genuinely care about the success of the client, to regard their success as your own, their setbacks as your own, to have exactly the same attitude as a dedicated employee, and for the trade to regard the representative as genuinely the person on the ground for a particular company – that is truly representation.

 

Pat Monneron – Founder & Managing Director

Pat has been involved in sales and marketing within the Australia, New Zealand, South Pacific and the Asia Pacific tourism industry for over twenty five years. During this time he has worked successfully in both the public and private sectors, having commenced his career with Tourism Western Australia after graduating from Curtin University in Perth.

Skills and Attributes: Having held senior management roles with various companies such as Accor Hospitality, Mirvac Hotels, Radisson Hotels & Resorts and Carlson Hotels Asia Pacific, Pat has lead and managed teams in various roles as a senior sales executive team member.

•2013 – Elite Representation Asia Pacific Pty Ltd, Founder & Managing Director,
•2012 – Accor Hospitality, Group Director of Leisure Sales
•2006-2012 – Mirvac Hotels & Resorts, Group Sales Manager Leisure
•2001-2006 – Carlson Hotels Worldwide & Radisson Hotels & Resorts, Area Director of Sales for Asia Pacific
•1997-2001 – Silverneedle and Avillion Hotels, Hotel Senior Sales Roles
•1993-1991 – Tourism Western Australia – Regional Sales & Marketing Manager in Sydney and Melbourne

His skill set, experience and capabilities include:

– Proven track record, insight and understanding of the complex and dynamic Leisure Sales Channels and environment with skill set and capability to translate learning’s for a successful B2B consumer Experience and Journey

– Robust credentials and award winning success across all facets of integrated Sales and Distribution with Marketing practice & principals; with additional focused experience in various levels of Commercial Agreements including Sponsorship, Events and Community

– Capability within the fields of Hotels, Resorts, Yield Management, Hospitality Industry, Revenue Analysis, Pre-opening, Marketing Strategy, Leisure Sector, Account Management, Online Travel Agents (OTAs)

– Extensive knowledge of the wholesale segment within the Australia / New Zealand /UK / Europe / Scandinavia /North America / and Asia markets.

The scope of his hospitality experience spans Online, Retail, Wholesale & Inbound, Sport, Sponsorship, Events, Hospitality, Golf and Spa and Luxury segment in general.

As a commercially savvy and strategically astute senior sales executive with exposure and involvement with various International hotel brands and tourism destinations, Pat is especially passionate about delivering exceptional customer experiences across all touch points using simple and effective sales and marketing and communication ensuring an enjoyable and satisfying journey.

Pat has an excellent record encompassing Achieving budgetary revenue targets, New hotel openings, Re-launches following refurbishments and or rebranding, Sales Promotions, Trade Event Management with an exemplary background and knowledge of the Tourism and Hospitality landscape through to turning around and growing hotel businesses and brands across varying market segments and sectors. Pat is particularly capable and enjoys the challenge of gaining knowledge and skills in challenging new environments, whilst managing change and influencing multiple key stakeholder groups as demonstrated within a broad range of and brands and markets.

Skills and Attributes: Having held senior management roles with various companies such as Accor Hospitality, Mirvac Hotels, Radisson Hotels & Resorts, Carlson Hotels Asia Pacific, Pat has lead and managed teams in various roles as a senior sales executive team member. His skill set, experience and capabilities include:

– Proven track record, insight and understanding of the complex and dynamic Leisure Sales Channels and environment with skill set and capability to translate learning’s for a successful B2B consumer Experience and Journey

– Robust credentials and award winning success across all facets of integrated Sales and Distribution with Marketing practice & principals; with additional focused experience in various levels of Commercial Agreements including Sponsorship, Events and Community

– Capability within the fields of Hotels, Resorts, Yield Management, Hospitality Industry, Revenue Analysis, Pre-opening, Marketing Strategy, Leisure Sector, Account Management, Online Travel Agents (OTAs)

– Strategic thinker/planner and tactical executor with innate sense of quickly embracing the immediate to build overarching plans and lead disciplined delivery in diverse markets

– Broad, adaptive New Business Development skills demonstrated and delivered in various markets and new channels situations

– Extensive Administrative Management and systemization / process implementation

– Superior Stakeholder Management skills influencing cross-functionally engaging multiple opinions and groups

– Ability to manage & influence strategic direction, initiation and execution of change management programs

– Strong Leader, mentor and coach with excellent people and project management skill set and capability

– Full Financial P/L responsibility and accountability with multi-faceted forecasting and Budget control to deliver ROI

Back to Top
Enter your Infotext or Widgets here...